Smyth & Co Strategy is a brand and marketing agency founded by Jessica Smyth, a seasoned advisor to executives and organizations navigating high-stakes growth.

Jessica’s expertise is built on a unique combination of finance, strategy, and marketing experience:

• Boardroom experience from day one: Jessica began her career in investment banking in New York, working with some of the most complex, high-pressure organizations—portfolio companies of firms like TPG and Apollo. From mitigating currency fluctuations to guiding recapitalizations and acquisition financing, she’s been in the room with c-suite decision-makers from the start. She understands what investors and boards are looking for and how to deliver it in a way that resonates.

• Proven branding leadership: Jessica has led three full-scale rebrands, taking companies from fledgling disruptors to industry trendsetters. Most recently, she served four years as Head of Marketing and Communications at TopBloc, guiding the company through its initial branding, rapid growth, and a founding partner exit via acquisition. Under her leadership, the brand gained recognition as Workday’s largest partner and received Workday’s 2025 Partner of the Year award for Business Impact.

• Diverse industry experience: Jessica has worked with Fortune 100 multinationals, startups, and local businesses across technology, engineering, defense, hospitality, construction, and more. While versatile, she has a particular passion for STEM and a special focus on AI-driven innovation.

At Smyth & Co Strategy, we combine this deep experience with hands-on execution to help companies define their brand, elevate their marketing, and achieve ambitious growth goals.